The Men's Skincare Market has become Personalised

It has become apparent that a good and honest product is the key to a successful men's skincare brand. The market is expanding alongside awareness. Our bottom line is this: Men's skincare is now about the man himself rather than men as a whole.

It's a trajectory where just consulting the numbers can capture only a glimpse of the fascinating rise of a market that exudes guaranteed growth.

In our research, the compound annual growth rate presented by different economic statisticians ranged between 4.5% at Straits Research and 9.1% at Grand View Research, with most predictions heading towards 2030.

Understanding Market Growth

The reason for growth interpreted from these statistics could be that simply more men are buying from the skincare market. But, at Brawny, our interpretation is that the primary driver behind this growth is that individual men spend more on skincare. These two understandings of the statistics work in tandem, causing men's skincare to top industry growth charts. More men are buying skincare, and existing customers are spending more. These predictions are staggering. A market of twofold value guarantees growth.

At Brawny, understanding the full scope of the growth in the men's skincare market is logically central to our business's success. So, by undertaking a discussion and cementing ourselves in the discourse on men's skincare, we hope to raise our awareness and that of our readership.

Education and Personalisation

Indeed, this task we set ourselves follows a fundamental tenet at the heart of the rise of the men's skincare market: education and personalisation.

Broadly speaking, men are now more educated about caring for their skin than in the 1990s and 2000s, when the abomination of the "5in1" skincare routine confined to the shower ruled supreme. However, with education, skincare moves out of the shower and to standing in front of the mirror, where men gain more satisfaction from the appearance and comfort of skincare.

The Evolution of Men's Skincare

This change has led some brands to present shallow discussions of changing gender norms and masculinity, forever perpetuating men's skincare as the difficult understudy of women's skincare. But at Brawny, we see that men's skincare is evolving, educating, and angling itself upon an entirely different axis.

We feel that for a men's skincare brand to succeed, it must orient itself to broad notions of self-care and mental well-being. Thus, the market is not oriented toward selling to men as a whole but as individuals. That soothing, nourishing, and comforting feeling that a good skincare routine can offer is only discovered through knowing yourself.

The Self-Care Revolution

We care a lot more about self-care now. It's practised not just for aesthetics but also for general wellness. We have been educated to know that the main way to appear healthy to other people is to feel healthy, and skincare can take care of both our physical and mental health. Where the human race is more stressed than ever, the skincare routine offers a moment of self-appreciation, a priority with which we all can sympathise.

The therapeutic side of skincare provides another outlet for taking care of mental health and improving our self-confidence, a critical necessity for us to feel healthy. Skincare products have health benefits that are not intended by their design but are nevertheless beneficial.

Personalization in Practice

Self-care is inherently individual, as each person has unique needs for their skin to maintain their health and feel good. You may suffer from acne and dryness or want to treat your beard. Men have an innumerable variety of skin types, and skincare must cater to every conceivable concern to make the benefits of clear, glowing skin accessible.

The internet and social media are great mirrors for personalising skincare. Men can compare their skin to others just like them and learn how to personalise their skincare routine to maximise efficiency. Skincare brands can provide this education or sit back and let men find their path. The guaranteed outcome of either is the personalisation of skincare.

Catering to Individual Values

Men also have different individual beliefs about what makes a good skincare product. Skincare brands must also cater to moralities such as vegan, eco-ethical, and free-from. Sustainable routines, natural ingredients, and cruelty-free products offer a good conscience for our male consumers. These different beliefs arise from men's lifestyles and offer another element that requires varying and diversifying skincare products.

At Brawny, we know that the best way to create a skincare product that understands men's individual needs is to respect their different beliefs, walks of life, and the skincare needs of every man.